EXECUTIVE PERSPECTIVE: 17 Campaigns for 17 Goals – Synergizing Campaigns for Agenda 2030


sustainability.thomsonreuters.com - Just 14 years remain to accomplish the Agenda 2030 and the world still does not know. As we completed the first year of the implementation of agenda 2030 for achieving the Sustainable Development Goals, there is a greater need to harmonize campaigns contributing to SDGs. There is massive opportunity for the international development community to work together in solidarity using campaigns to forward SDGs. However, there is more focus on specific goals and targets rather than on the entire Agenda. If we continue to operate in silos, we lose sight of the big picture and end up fragmenting the Agenda, wasting resources and hindering progress. We must bear in mind that the goal of the international community is to ensure the achievement of all 17 SDGs by 2030. Instead of competing for advocacy space and much-needed resources, we must all take ownership of the Agenda as a whole and cohesively work together towards the attainment of the WorldWeWant by the year 2030. The following are good examples of campaigns for 17 goals, increasing collaboration and raising awareness on SDG achievement: