Interview with Jayla Siciliano of Bon Affair

Jayla Siciliano is the founder of Bon Affair, Inc., which makes wine spritzers as a lower-alcohol, lower-calorie alternative to wine. She caught the eye—and investment—of Mark Cuban on “Shark Tank,” and shares a few lessons from the show. Know what investors want and have a thick skin. Integrity, honesty and putting yourself out there to do what others aren’t willing to do are all also crucial. She also discusses sources of inspiration: reading about others’ businesses, celebrating small victories and keeping her eyes on long-term goals. Being a confident woman, Siciliano says, can be a unique advantage in a male-dominated field.

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