Interview with Lisa Stone of SheKnows Media

Lisa Stone, CEO and co-founder of BlogHer and COO of SheKnows Media, discusses the importance of converting women in the social media space. As the primary users of the Internet and social media and with control of 83 percent of household spending, women are key digital and online consumers. And whether it's parenting, relationships, education or how to grow their own businesses, women often turn to other women for advice. Stone says she feels especially strongly about helping other women learn how to excel in business because she's received help herself, and because everyone should do what they can to develop a professional ecosystem in which women can rise, thrive, and invest in other women.

"Women represent more than 50 percent of the available workforce; we can't leave half these resources on the table," she says.

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