The Women Behind The New Bustle On Reinventing "Women’s Media"
fastcompany.com - At Bustle's Chelsea office in Manhattan, the two women at the heart of the website's overhaul—creative director Isla Murray and senior engineer Zahra Jabini—are sitting together in the design room. Around them, the walls are covered in inspiration boards filled with images from recent photo shoots for the online publication. Women wearing colorfully patterned dresses seem to float in a sea of bright pinks, teals, oranges, and yellows. Such scenes of warmth, optimism, and fun have been channeled into Bustle's brand-new look, which is being revealed today.
The site was first developed three and a half years ago and had a functional aesthetic much like Medium or Tumblr that allowed you to scroll through blocks of clickable images that would take you to an article. The background was white and minimalistic. "There wasn't that much personality," Murray says. "As we've grown, developing our editorial voice and our social voice, and really come into our own, we've been screaming for a way to visually express that."
To improve gender equality at work, change the language of job postings
It’s fashionable to put the onus on women to lean in and be more confident, the banking chief told a crowd at the FT Women at the Top conference in London on Sept. 30. But companies need to take some responsibility, too. They should, Vadera said, re-examine job posting vocabulary because certain words “can be off-putting, like using ‘ambitious,’ ‘dominant,’ and ‘competitive.'”
There is support for this claim. A study published in the Journal of Personality and Social Psychology in 2013 investigated ads for jobs in traditionally male fields, like plumbing, engineering, and programming to see if they used stereotypically male words—like “competitive,” “dominate,” and “leader”—and if those words dissuaded women from applying. Researchers compared over 4,000 job ads, then they asked women to respond to the postings. They found “that masculine wording in job advertisements leads to less anticipated belongingness and job interest among women.” The study proposed that this phenomenon perpetuates gender inequality in male-dominated fields, maintaining the status quo.
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Female CEOs are at record level in 2016, but it's still only 5 percent
America hit a milestone in 2016: The most female CEOs ever. There are now 27 women at the helm of S&P; 500 companies.
The good news is it's a new record for women in business, according to S&P; Global Market Intelligence. It's also 22% more -- a big jump -- from last year, when only 22 women led S&P; 500 companies.
But women still have a long way to go.
Females lead only 27 out of 500 (or just 5.4%) of America's largest publicly traded companies (known as the S&P; 500). And that's after all the efforts to draw attention to the gender gap and promote female leaders by celebrities like Beyonce and Lena Dunham and Facebook COO Sheryl Sandberg's "Lean In" movement.
"The overall numbers are up, but they're still quite small," says Pavle Sabic, a director at S&P; Global Market Intelligence and author of a new study on the CEO Gender Gap in the U.S. and Europe.
Women now lead companies in just about all sectors. American females have made big gains in recent months in energy and utilities, sectors typically dominated by men.
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After swimming at the Olympics, a Syrian refugee gains a new platform at the U.N.
washingtonpost.com - A Syrian teenager who saved fellow refugees from drowning and then swam for the refugee team at the Olympics was among those honored at the first Global Goals Awards in New York City.
Yusra Mardini, 18, who fled Syria with her sister in 2015 and now lives in Germany, received the Girl Award at the ceremony on Tuesday night.
The awards honor champions for women’s and girls’ rights and were organized by UNICEF, a children’s humanitarian program run by the United Nations.
Mardini, who had to swim for her life when her overloaded boat broke down in the Mediterranean Sea on the way to Europe, captured headlines when she competed at the Games in Rio de Janeiro, Brazil.
At a U.N. summit on migrants and refugees this week, she told world leaders that she wanted to change perceptions of those displaced from their homes.
Meet Madison, a 9-year-old Champion for Change
Madison Harrison, who launched her own photography business at 7, has loved photography since she was a toddler. The young entrepreneur, now 9, posted a photo supporting the #62MillionGirls campaign and speaks out about the importance of girls receiving an education. Read more here and follow the for the full interview with Harrison, where she talks about her passions in photography and her support of Girl Rising's mission to help girls everywhere achieve their dreams.
Visit Photos With Madison and follow her on Facebook, Twitter and Instagram.
girlrising.com - While most 9 year olds are busy making memories, Madison Harrison is also busy capturing them.
Her interest in photography was sparked at her third birthday party and at the age of seven, Madison started her own photography business.
“I love to photograph little girls and their dolls or boys and their toys,” Madison says on what she likes most about photography.
In two short years she’s gone from photographing her friends and flowers (still two of her favorite things to photograph) to organizing dress and canned food fundraisers and even photographing two weddings.
Girl Rising first met this young professional during the #62MillionGirls campaign where she posted a photograph to show her support.
“I am so happy that this campaign is letting the world know that there are so many girls who are not in school,” Madison says. “The more people know, the more it will make a difference. “
One thing that we love about Madison is that she’s working hard to make a difference in the world through her photography projects.
Read the whole story here.
Passing The Baton: 5 Ways Women Leaders Can Help Other Women - Take The Lead
We're happy to share this piece from Take the Lead Women on five ways women leaders can help other women, paving the way for even more women leadership and empowerment.
taketheleadwomen.com - I was in the audience at a conference listening to a professional panel last week, with each one of the three women leaders talking about her years of experience in media. A younger woman in the audience raised her hand to ask a question.
“I want to know more about passing the baton, and how I can grow into a career, following in your footsteps.”
One of the seasoned journalists responded, “I want to pass the baton to you smoothly, but I cannot stop and look for you behind me. You need to keep up the pace, so I can reach behind me and you can grab it quickly, move ahead and continue the race. I am happy to help, but if I stop to try to find you, we will both be disqualified. This way we both win.”
But the behaviors of women at work can be on the other end of the spectrum. In some work environments, women leaders not only don’t pass the baton, they make sure they are obstructionists to any other woman rising up. We don’t want to be her. So here are five quick strategies to being the kind of woman in the workplace who is not only amenable to other women, but also supportive to the cause of empowering all the women she encounters professionally.
Girl Scouts Exec: Girls Shouldn't Pursue Perfection
Chief Girl and Parent Expert at Girl Scouts of the USA Andrea Bastiani Archibald used the magazines' differing approaches as an opportunity to address the larger issue of girls and perfection. Read below and click through to learn why teaching our girls to strive for the appearance of perfection actually holds them back--now and throughout their lives.
And whether it's with the latest fashions and full makeup or in a T-shirt and messy ponytail, may we encourage all girls to explore their futures.
To join Girl Scouts as a girl member or adult volunteer, visit www.girlscouts.org/join.
motto.time.com - The bombardment of image- and status-driven messages today’s girls and young women receive through media and our culture at large is destructive. Success is the currency for entry—or rather, the illusion of success. Finding just the right Instagram filter to ensure your latest selfie as enviable and drool-worthy as possible is a must for boosting your social capital. And girls are often the most impacted in this “nothing-less-than-success” theater.
Social media recently erupted over the controversy surrounding the cover of the September issue of Girls’ Life magazine (touting multiple beauty tips and how-tos on luring a potential boyfriend for its core audience) compared to the cover of Boys’ Life (splashed with the more substantive headline “Explore Your Future”). These dueling magazine covers highlight the stark difference between how society communicates life priorities and the trappings of success to girls versus boys, and serves to reaffirm an obsession with cultivating a perfect, unattainable façade.
If girls internalize the idea that everything undertaken in life must be image-centric, flawlessly executed and successful, that may cause fear of venturing beyond one’s comfort zone—or of even trying. Because if there’s a chance that you’re going to mess up, and not do something perfectly, why risk it? Just imagine all the rites of passage a girl might not pursue for fear of embarrassment or failure: not trying out for a sports team, not raising her hand in class to answer a question, not approaching a classmate to make a new friend, not volunteering for an exciting class project. Being too afraid to embrace these important growth milestones has serious implications, putting girls at a disadvantage as they grow into women and venture out into a deeply competitive and demanding world.
Girl behind #1000BlackGirlBooks gets dream job
nj.com - When Marley Dias started her #1000BlackGirlBooks social media campaign to collect books featuring black girls as main characters, she didn't expect to exceed her goal of a thousand books.
Dias, an Essex County middle-schooler, came up with the campaign last year after becoming frustrated with the lack of black, female main characters in books she had to read for school, the ones filled with "white boys and their dogs."
But the effort drew a surplus of books — more than 7,000 so far — and a significant amount of attention from national media. Marley wound up a guest on "The Ellen DeGeneres Show" and later got to meet Oprah Winfrey and Michelle Obama.
Now the 11-year-old from West Orange has been made an editor-in-residence for Elle.com, which on Monday launched Marley Mag, a zine of her very own.
"When you see a character you can connect with, if they learn a specific lesson, you're more likely to apply that to your life," Dias told NJ Advance Media in January when talking about the impetus behind her book campaign. Dias, then a sixth grader at Thomas A. Edison Middle School, said her ultimate goal was to edit her own pop culture and lifestyle magazine.
Awe-Inspiring Images Pay Tribute to Canada's Radical Black Feminists
Black feminists often address—through their words or actions—intersections of racism, sexism, class oppression, gender identity and more in society. They argue that these issues are bound together in ways that compound the oppression that women—particularly women of color and others from multiple oppressed groups—experience.
What people may not always realize is that these pioneers fighting for human rights have been with us for centuries. Artist Naomi Moyer, a black woman living in Canada, wanted to draw more attention to Canada's black feminists. “I wanted to turn the few sentences that were written about these women from history books and online into a huge, colorful punch in the face,” she says in a feature by The Huffington Post.
huffingtonpost.com - Mary Bibb was born in Rhode Island around 1820 as the daughter of free black Quakers. After becoming one of the first black woman teachers in North America, she involved herself in the anti-slavery movement.
However, following the 1850 passing of the Fugitive Slave Law, which demanded that all escaped slaves in America, including her husband, abolitionist Henry Bibb, be returned to their masters upon capture ― even if found in free states ― Bibb moved to Canada. Upon relocating, she and her husband began housing fugitive slaves in their home. Together they started publishing a newspaper, Voice of the Fugitive, the first major paper aimed at black Canadians.
Today, Bibb is considered the first black woman journalist in Canada. And yet, most Canadians do not even know her name. Self-taught artist Naomi Moyer, herself a black woman living in Canada, was disturbed by the lack of awareness surrounding figures like Bibb, women that Moyer could identify with and look up to.
“The school curriculum here is just as flawed and deficient as it is in the States,” Moyer told The Huffington Post. “Not one teacher, from kindergarten to college, gave me any book to read that was written by a black woman, let alone a black Canadian woman. The only kind of exposure most black people really got about ‘blackness’ or the black experience was through media and pop culture from the States.”
Moyer realized that it was extremely important for her to learn the names and stories of the women shaping Canadian black history. If no one else was going to teach her, she would do the research herself. The print series “Black Women in Canada” integrates Moyer’s research with graphic visuals that bring the under-acknowledged heroines to life.
Suffrage Day a chance to reflect
Since gaining the right to vote, women themselves have been elected to positions including Prime Minister, Governor General, Speaker of the House of Representatives, Attorney General and Chief Justice. On Suffrage Day, a day to reflect on the progress made so far and the work still to be done, it's encouraging to see this report from ONE News that women are actually more likely to vote in New Zealand than men are. While it's crucial that everyone show up to vote, a continuous chain of involvement of women—from the ballot to the boardroom to the highest offices—guarantees women's voices will be heard.
Read below and click through for the full report and video by ONE News.
ONE News - New Zealand's female voters outnumber their male counterparts and they are more likely to exercise their right to vote.
In 1893, New Zealand became the first nation in the world to grant women the vote and Suffrage Day, September 19, this year coincides with local government voting papers starting to go out.
Statistics NZ surveys show that women are more likely than men to cast their vote at both general and local elections.
In a survey after the 2011 general election, more than 80 per cent of women said they voted, compared with 77 percent of men.
The turnout is lower for local body elections, although women (less than 65 per cent) again top men (62 percent) for participation.
Statistics NZ says figures from the 2013 census showed that there were 1.66 million voting-age women in the country, outnumbering men by 137,000.
How Amal Clooney Changed the Life of This 17-Year-Old Girl in Lebanon
Renowned human rights lawyer Amal Clooney recognizes the power of high-quality education to change lives and the world, and she started the Amal Clooney Scholarship last year to send one girl from Lebanon each year to UWC Dilijan in Armenia.
Clooney, who was born in Lebanon, hopes the scholarship will unlock opportunities for young women—because, while boys and girls attend secondary school at similar rates, the number of women in the workforce is much lower than men following education. Opportunities like this scholarship, its creators hope, will not only encourage success in school but for a lifetime.
Read on and click through for insights from the second and latest recipient of the scholarship, Dalia Atallah, in an interview with Fortune. Congratulations to Atallah, and may we all keep lifting up girls and women through education!
fortune.com - The new recipient of the Amal Clooney Scholarship is an energetic 17-year-old Lebanese student who speaks three languages, is an accomplished debater and student representative, and, perhaps unsurprisingly, considers herself an unabashed fan of the famous human rights lawyer.
In an interview with Fortune, scholarship winner Dalia Atallah said she shares Clooney’s passion for human rights and hopes to make a career in the field by either becoming an attorney in private practice or working for the United Nations someday.
As the second winner of the scholarship, funded by the nonprofit Aurora Humanitarian Initiative, Atallah gained a coveted $70,000 grant that covers tuition and accommodation for a female student from Lebanon at the two-year international baccalaureate program at UWC Dilijan in Armenia. UWC Dilijan, an international boarding school, opened its doors two years ago to host students aged 13 to 18.
The Amal Clooney Scholarship aims to strengthen cross-cultural education and understanding for Lebanese women—and to provide them with a foundation to find new opportunities. Ruben Vardanyan, who co-founded the Aurora Humanitarian Initiative, said in a statement that he was “excited by the possibilities this scholarship holds for the young women of Lebanon and the region.”
How Do People Live and Cope In The Midst Of Violent Conflict?
We're pleased to meet Zainab Salbi; an Iraqi American author, social entrepreneur and tireless advocate for women's rights; as she discusses how women's resilience and strength shine through even in the toughest of times. "When you keep the joy, you keep the laughter, you keep singing the song ... that is how women resist and show their resilience," she says.
Read about her here and click through for the interview featured on ideastream, as part of TED Radio Hour on NPR.
wcpn.ideastream.org - Humanitarian Zainab Salbi explains how life continues in the midst of war — and how the ones who "keep life going" are women.
About Zainab Salbi
Zainab Salbi is an Iraqi-American humanitarian who advocates for women's rights throughout the world, particularly in conflict-ridden areas. In 1993, she founded Women For Women International, an organization whose aim is to help women who are survivors of war.
Since then, Salbi has gone on to write a memoir Between Two Worlds: Escaping From Tyranny where she describes her experiences of growing up in Saddam Hussein's inner-circle. Salbi is also the author of The Other Side Of War, in which she shares the stories of other women's experiences in conflict.
She is currently the host of "Nida'a," a talk show for Arab women broadcast throughout the Middle East and North Africa. She is also the Editor-at-Large at Women In The World Media, a digital news platform hosted by The New York Times.
The Simple Trick Women in the White House Use to Stop Getting Interrupted
-Victoria Mendoza
themuse.com - Competition in the workplace is normal, if not necessary, in some cases for survival.
When discussing how her lack of competitiveness held her back in her career, Muse writer Kat Boogaard says, “I’m a firm believer that the world would be a much better place if we all focused on supporting and encouraging one another…However, I’ve also learned another important lesson: As nice as that all sounds, things don’t necessarily work this way when it comes to your own career. The working world can be frustratingly cutthroat at times.”
And she’s right—you’re not going to get that promotion unless you work harder and faster than other people, you’re not going to score that big project unless you prove it to your boss that you deserve it, and you’re not even going to snag the last piece of birthday cake unless you get to the office kitchen first.
But let’s play devil’s advocate for a second here. What if we put aside our own individual ladders and starting climbing up together? Would that get us anywhere?
Justin Trudeau says poverty is sexist. These 5 charts show why he’s right
But it's always important to have women's voices joined by men's -- particularly leaders. So we were excited to read the latest from the World Economic Forum, highlighting Canada Prime Minister Justin Trudeau's wholehearted agreement with the statement "Poverty is sexist" -- as well as a commitment to work toward gender equality.
"As a feminist, I know that women must be treated equally everywhere. That is why, as one of my first actions as Prime Minister, I named a gender balanced Cabinet. It is my hope that this will set an example for governments around the world," Trudeau said in a letter shared on ONE's website.
The World Economic Forum also shares five charts illustrating just how sexist poverty can be: everything from access to the Internet and education to land ownership and bank accounts present obstacles disproportionately to women, making it nearly impossible to achieve financial stability or security.
Read below and click through for the full story, including specific statistics on the inequality of poverty.
www.weforum.org - For a couple of months now, leaders from the world of politics, business and entertainment have been lining up to make a declaration: poverty is sexist.
Back in March, 86 leaders – from Sheryl Sandberg and Melinda Gates to Oprah and Bono – signed a public letter stating exactly that.
Now they’ve been joined by Canada’s Prime Minister Justin Trudeau. In an open letter, the self-declared feminist wrote that he “wholeheartedly agrees: poverty is sexist. Women and girls are less likely to get an education, more likely to be impoverished, and face greater risk of disease and poor health.”
I hear you, and I agree – yes, #PovertyIsSexist. Here’s my answer to the letter from the @ONEcampaign: https://t.co/ZzzBbsvjMm
— Justin Trudeau (@JustinTrudeau) August 25, 2016
The declarations are all part of a campaign from ONE, an organization that works to end extreme poverty. But what exactly do they mean when they say poverty is sexist?
The argument boils down to this: in every sphere, women are disproportionately affected by poverty. So the measures we’re putting in place to end it must be specifically targeted at them (something development specialists refer to as gender mainstreaming).
30 Years Ago, A Young Woman Scientist Discovered The First HIV/AIDS Case In India
This story about Sellappan Nirmala, the woman scientist who discovered India's first cases of HIV, is one of health, research, class and social differences, taboo, and more. Thirty years after the first cases of HIV were confirmed by the young scientist as a research project to screen people for the virus, The Logical Indian revisits her story. To this day, she has received sparse recognition.
Nirmala began researching HIV and AIDS as a research project for microbiology, after it was suggested by her mentor, Suniti Solomon. A newcomer to studying the virus, Nirmala also had to overcome obstacles such as finding subjects to screen--which meant focusing on groups such as sex workers in a culture that barely acknowledged their existence.
With 2.1 million infected with HIV in India today, it's definitely worth taking a look at how the virus was first detected in the country, paving the way for more awareness and for prevention efforts.
Read below and click through for the full story.
thelogicalindian.com - It was 1986, exactly thirty years ago, when India discovered that the worldwide dreaded HIV virus had reached its shores. It was established when blood samples from six sex workers in Tamil Nadu tested positive. A large share of the success goes to the efforts of a young scientist – Sellappan Nirmala.
It was at the end of 1985 when 32-year-old Nirmala, a microbiology student at the medical college in Chennai, was looking for a topic for her research. The idea came from her professor and mentor, Dr. Suniti Solomon. When it was first suggested to her to screen people for HIV/Aids, Nirmala hesitated. Solomon, however, persuaded her to give it a try.
Preconceived notions Formal tracking of Aids cases had begun in the United States in 1982 and the medical authorities in India didn’t want to be caught napping if the disease reached India. The press at the time wrote that HIV was a disease of the “debauched West” where “free sex and homosexuality” were prevalent. Indians, on the other hand, were portrayed as heterosexual, monogamous and God-fearing. Some papers even remarked smugly that by the time the disease reached India, the Americans would have found a cure for it. Moreover, the city of Chennai and the surrounding Tamil Nadu region were considered especially traditional societies. Hundreds of samples, collected from the supposedly more promiscuous city of Mumbai, had already been tested at the virology institute in Pune and no positive results had turned up so far.
African Women leaders gather in Nairobi, discuss empowerment
Speakers also addressed at the African Women Leaders Symposium, organized by UN Women and Oxfam and held from August 24 to 25.
While we still have a ways to go -- if nothing changes, the United Nations predicts we'll only reach gender parity by 2133 -- we were inspired and hopeful by the inclusive and intergenerational approach taken by these leaders. Read below and click through for more from the Capital Ethiopia Newspaper.
capitalethiopia.com - “Before others empower us we must empower ourselves; it is a shame if we do not believe in the leadership of women,” Kenya’s Foreign Affairs Cabinet Secretary, Amina Mohamed, said.
“Half of the world is made of women and the other half is born by women,” Mohamed teased. “There are today two women leaders in Europe and just one in our continent. We need a proportionate number of women leaders,” she challenged women leaders during the opening session of the African Women Leaders Symposium, held in Nairobi, Kenya from 24-25 August.
“We must first accept each other. We go through stages where we can’t even trust women in leadership,” she cautioned.“It is a shame that this continues to happen. We should all strive to be women of substance. We have to vote for women. Ask yourself, why should anybodyelse do for you what you are not committed to do for yourself?” she posed.
Amina Mohamed, a woman of many first, is the first woman to hold the foreign ministry docket in Kenya. She said, women must also make individual contribution to change the status quo if at all the continent is to achieve the required gender balance.
Glamour Exclusive: President Obama On Feminism and The World He Wants to Leave His Daughters
"We need to keep changing the attitude that raises our girls to be demure and our boys to be assertive, that criticizes our daughters for speaking out and our sons for shedding a tear. We need to keep changing the attitude that punishes women for their sexuality and rewards men for theirs," he said in the 1,500-word essay, which will be published in Glamour's print edition in September and went live online Aug. 4, on Obama's birthday.
The essay echoed the sentiment Obama expressed at the United State of Women Summit in June, when he said "This is what a feminist looks like." He also discussed everything from real progress on equal pay and reproductive rights to less easily definable issues like gender roles and societal stereotypes about girls and women. He's also adamant that his role in the fight for gender is crucial for his daughters.
"And yes, it’s important that their dad is a feminist, because now that’s what they expect of all men."
He is absolutely correct about setting an example—and it's so important to see support for gender equality at the highest levels. We're thrilled to share this contribution from a leader, father, and feminist.
Click through to read the essay in its entirety.
glamour.com - There are a lot of tough aspects to being President. But there are some perks too. Meeting extraordinary people across the country. Holding an office where you get to make a difference in the life of our nation. Air Force One.
But perhaps the greatest unexpected gift of this job has been living above the store. For many years my life was consumed by long commutes—from my home in Chicago to Springfield, Illinois, as a state senator, and then to Washington, D.C., as a United States senator. It’s often meant I had to work even harder to be the kind of husband and father I want to be.
But for the past seven and a half years, that commute has been reduced to 45 seconds—the time it takes to walk from my living room to the Oval Office. As a result, I’ve been able to spend a lot more time watching my daughters grow up into smart, funny, kind, wonderful young women.
That isn’t always easy, either—watching them prepare to leave the nest. But one thing that makes me optimistic for them is that this is an extraordinary time to be a woman. The progress we’ve made in the past 100 years, 50 years, and, yes, even the past eight years has made life significantly better for my daughters than it was for my grandmothers. And I say that not just as President but also as a feminist.
'To teach a girl is to teach a whole society': Drought highlights importance of girls' education
actionaid.org - The worst drought that Ethiopia has seen for 50 years is ravaging the country and women and girls are being disproportionately impacted as mothers struggle to feed their children, girls drop out of school and both women and girls face rising levels of violence from men. As the strain to find food puts families under pressure, young girls like Chaltu are forced to make sacrifices.
“Last year the rain was not here so my family wasn’t able to get money to pay for education. I felt very sad because I had been in school for eight years, it was a very sad moment for me.”
As the El Nino-induced drought took a hold of Kombolcha, Ethiopia, 15-year-old Chaltu was forced to drop out of school. The failure of crops, death of livestock and the resulting financial strain of over ten million people being in need of food aid has led to a sharp decline in families’ incomes and the education of young girls is being sacrificed.
Of the 1158 students in Chaltu’s high school, 239 students have dropped out in the past year alone – a fifth of the school’s total population.
Annie Leibovitz's 'WOMEN' celebrates female strength in many forms
Renowned portrait photographer Annie Leibovitz has long captured intimate, compelling portraits of prominent people, from rock icons and athletes to children and heads of state. As she focuses on her current exhibit, "WOMEN: New Portraits," she discusses her latest work, her vision, how photography and culture are changing and much more with Kristie Lu Stout from CNN's Talk Asia. She discusses women prominent and relatively unknown -- and how women's accomplishments, more than ever, need to be recognized in the public consciousness. We definitely encourage you to watch and listen to the interview below, and check out CNN's gallery showcasing just a few of Leibovitz's powerful portraits of powerful women.
How To Be Confident: 4 Habits That Will Boost Your Self-Esteem
besthealthmag.ca - Become the most self-confident version of yourself by developing these four healthy habits.
Your Beauty, Your Say
Women and girls around the world are feeling more anxious about their bodies than ever before, according to new research from The Dove Global Beauty and Confidence report.
In 2015, only 47% of women said that they were confident in their beauty, compared to 52% in 2010.
In order to promote positive self-esteem, Dove created the “My Beauty, My Say” campaign, which shares the stories of nine real, inspiring women who overcame the barriers society was placing on them because of how they look.
“These women refused to allow what others think about their appearance to stop them from achieving their goals in life,” explains Diane Laberge, Marketing Director at Unilever Canada.
One of the real women showcased in the #MyBeautyMySay campaign is Heather, a 26-year old boxer from the Bronx. “They said…I was too pretty to fight,” she shares in the moving commercial. “I said…my face has nothing to do with my boxing.” To date, Heather’s won four professional boxing championships.